Neolytix

Performance Marketing Specialist – US Healthcare

Gurugram, Haryana, India - Full Time

NEOLYTIX
Performance Marketing Specialist – US Healthcare
 
FUNCTION
Performance Marketing		EXPERIENCE
4–5 Years		LOCATION
Gurugram (Onsite)		MARKET
US Healthcare
Role Overview
The Performance Marketing Specialist will own paid and organic growth across channels — developing, executing, and optimizing PPC campaigns across Google, Meta, and LinkedIn, and driving SEO to grow organic visibility and traffic. The ideal candidate is data-driven and results-oriented, comfortable across both paid media and search, and experienced managing campaigns that target US audiences.
Key Responsibilities
Paid Media (PPC)
  • Develop and manage PPC strategies aligned with client goals and US market trends.
  • Execute and optimize campaigns across Google Ads, LinkedIn, and Meta platforms (Facebook and Instagram).
  • Forecast leads within a given ad budget to set clear expectations.
  • Track and manage budgets effectively, ensuring ROI and conversion objectives are met.
SEO & Organic Growth
  • Develop and execute SEO strategy — on-page, technical, and content-driven — to grow organic visibility and traffic.
  • Conduct keyword research spanning paid and organic, and align content and landing pages to search intent.
  • Monitor rankings, organic performance, and technical health, and prioritize fixes and opportunities.
  • Coordinate paid and organic efforts so the two channels reinforce, rather than compete with, each other.
Analytics, Reporting & Collaboration
  • Set up trackers and measurement metrics to monitor paid and organic performance.
  • Conduct regular performance analysis and audience-targeting refinement across channels.
  • Prepare detailed performance reports with insights and optimization recommendations.
  • Collaborate with account managers and design/content teams on high-performing creatives, content, and landing pages.
  • Stay updated with US digital marketing trends, platform and algorithm updates, and compliance standards.
What You Bring
Must-Have
  • 3+ years in performance marketing for the US market (healthcare), spanning paid media and SEO.
  • Hands-on PPC experience with a proven track record of optimizing ad spend and achieving measurable ROI.
  • Hands-on SEO experience — on-page, technical, and content-driven — with demonstrable organic growth.
  • Proficiency with Google Ads, Google Analytics (GA4), Bing Ads, Meta Ads Manager, and SEO tools (Google Search Console, SEMrush, Ahrefs, or similar).
  • Strong analytical skills with experience in performance reporting and data visualization (Google Sheets, Looker Studio, or similar tools).
  • Excellent communication and client-facing skills.
Preferred
  • Google Ads certification; SEO certification a plus.
Why Join Neolytix
 
US Healthcare Focus
Run paid campaigns for a specialised, high-value US healthcare audience.		Full-Funnel Ownership
Own strategy, execution, and optimization end to end across paid media and organic search.
Data-Driven Culture
Decisions grounded in tracking, reporting, and measurable ROI — not guesswork.		Direct Client Impact
Work closely with account and design teams on results clients can see.
Apply: Performance Marketing Specialist – US Healthcare
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Can you commit to working fully onsite in Gurugram, 5 days a week (no remote/hybrid)?*
Do you have hands-on experience in both paid media (PPC) and SEO for the US market — not just one of the two?*
Have you personally managed live campaigns on Google Ads and Meta/LinkedIn (built, optimized, and owned them — not just reported on them)?*
Have you run SEO yourself — on-page, technical, and content-driven — with measurable organic growth you can point to?*
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